Fireworks Interview with Lorenzo Franchini
In this interview, we have Lorenzo Franchini, a master in user interface and web design. He has a very strong belief in what Fireworks is best at.
To begin with, who are you and where are you from?
My name is Lorenzo Franchini, and I'm an italian Web, Graphic and User Interface designer from Verona.
What do you work as in your day job?
I'm currently working in a creative collective called Fishcanfly ~ http://www.fishcanfly.com
What type of projects do you work in Fireworks and are there any challenges you faced that Fireworks have helped you?
About how Fireworks helped me, I think it's going to be clear by the end of this interview ;)
How long have you been using Fireworks?
I started "playing" with Fireworks back in 2003, and today I'm a totally addicted Fireworks user.
Why should a designer use Fireworks?
In a world where everyone starts with Photoshop just because it's the most famous design application, I think a designer should understand what is the best tool for the task he needs to accomplish. Fireworks is focused on web, user interface and screen design, and it's a really easy, intuitive and effective application.
InDesign is focused on digital and desktop publishing, Photoshop on a lot of different things but it rocks in pixel manipulation. Illustrator is a master in complex vectors manipulation and Fireworks is perfect for every kind of user interface design, which means web, mobile apps and almost every graphic that lives on the screen.
Tell us why Fireworks is your preferred choice for doing UI design?
It does what you need in seconds and in a very intuitive way. It has the key feature and capabilities you need for UI and web design. With intuitive vector forms and objects, stackable filters — which are a killer feature for me, mainly because you can apply more filters of the same type on the same object, like three different inner shadows on a button — and quick-editing gradients, Fireworks is the most effective application for UI and prototyping.
For your workflow, what are the biggest benefits of a vector-based workflow in Fireworks over Illustrator?
The answer is very simple. Illustrator is more focused on advanced vector manipulation, while Fireworks was created only and exclusively for UI design. As for Photoshop, also Fireworks and Illustrator are two different applications, with different purposes.
If you can only list 5 favorite best features in Fireworks, what will they be?
1. Stackable filters ~ more filters of the same type on the same object, for example three different inner shadows. This is a killer feature for UI design.
2. Simplicity and speed of editing shapes and objects
3. Gradients intuitiveness
4. Slices
5. Pages
Many people compare Photoshop with Fireworks. What is your viewpoint in this?
As I said before, they're both great applications, yet with different purposes. Photoshop isn't made for web, UI and prototype design, so there's no winner. There's no battle.
Do you have a Fireworks tip for the Fireworks community?
Let's create the the good old engraved button in seconds.
1 - Vector shape (rectangle)
2 - Round corners
3 - Inner shadow
4 - Drop shadow
5 - Text plus drop shadow
And that's it!
Obviously you need to play a little to find the best colors — we do know well that an engraved shape is darker that the background, right? — and the inner/drop shadows settings you prefer.
Do you have a blog? Where can we find you?
I've an italian blog about design and technologic innovation.
Thanks for the opportunity to talk you, Lorenzo. Last question, any advice to the designers out there exploring Fireworks?
If you are a web or UI designer and you are using Photoshop, give Fireworks a try. You'll see how much its features are web/UI focused, unlike Photoshop, and how much it can help to boost your workflow.







